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Evironmental defence - TV Advertisement - Canada (2012)


A woman participates in a television game in which a moderator proposes to choose a cosmetic product that is not harmful or carcinogenic among an exhaustive selection that brings a potiche nevertheless smiling. The woman selects a lipstick but it is a bad choice as indicated by a skull that appears on the screen. The presenter insists that all products are harmful. The competitor questions the fact that she had no chance of winning but the presenter sends her back behind the scenes in the applause of the audience.
Category : Major causes
Agency : Open (Toronto)

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