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(RED) - TV Advertisement - United States (2012)

A film in black and white showing a succession of faces of people of different origins and tears that make the reverse path to disappear, symbolizing the fight against AIDS that could one day lead to the disappearance of the virus. A voiceover then recalls that the goal is to stop the mother-to-child contamination by 2015. The beginning of the end... Category : Major causes Agency : Hill Holliday