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Showing posts with the label 2012

Citroën - TV Advertisement - France (2012)

In the night, a car whose headlights are distinguished through the trees. On the bottom side of the road is the silhouette of what seems to be a man making a sign to the motorist but when the car passes to its height, thanks to directional lighting, we see that it is only a pile of all kinds of things Who was able to suggest that it was a person. A few kilometers farther, we can see what appears to be a deer but the directional lights show that they are actually branches of trees that give the illusion of an animal by the roadside. Still a little farther, one thinks of distinguishing a truck but the directional headlights show that it is about planks of wood and lights that have deluded. The car and its driver continue on their way when the headlights detect a presence like a monster. We imagine that this is once again an optical illusion but not this time. It is indeed a creature of the forest with its little ones to whom the motorist sends a sign of the hand. Category : Auto, mo

Audi - TV Advertisement - United States (2012)

A little girl explains that she has proof that her father is an alien. She says that he speaks strangely while he is seen gargling, he drinks strange drinks while she shows a glass of greenish content, which he says comes from Albuquerque but does not believe it while he is seen crossing the living room in uniform of cyclist. The ultimate proof for the girl is that her father has a space shuttle. We see the technology embedded in his Audi A6 which could indeed suggest that it comes from another planet... Category : Auto, motorcycle and Co Agency : Venables Bell & Partners

Evironmental defence - TV Advertisement - Canada (2012)

A woman participates in a television game in which a moderator proposes to choose a cosmetic product that is not harmful or carcinogenic among an exhaustive selection that brings a potiche nevertheless smiling. The woman selects a lipstick but it is a bad choice as indicated by a skull that appears on the screen. The presenter insists that all products are harmful. The competitor questions the fact that she had no chance of winning but the presenter sends her back behind the scenes in the applause of the audience. Category : Major causes Agency : Open (Toronto)

Burger King - TV Advertisement - United States (2012)

David Beckham presents himself at the counter of a Burger King restaurant and orders a fresh fruit smoothie while the waitress falls under the spell and begins to dream imagining it even sexier than it is... The manager comes to shoot the young waitress from her dream to Bring it back to reality then he apologizes to David Beckham before falling himself under the spell of Mr. Spice Girl... Category : Restoration

Amnesty International - TV Advertisement - France (2012)

Bank notes pour into a river. In a street, the body of a reporter is covered with tickets. In a prison, soldiers torture a prisoner whose body is covered with banknotes. Under the eyes of his executioners, a man is decapitated while his body appears covered with silver. African armed soldiers are moving in a pickup truck in the wake of which tickets are stolen. A typo says: "Money can hide terrible things, we are financially independent of governments and multinationals, only your donations can support our actions". Category : Major causes Agency : TBWA (Paris)

140 Caracteres Film Festival - TV Advertisement - Colombia (2012)

A wooden panel with a door and a window that hangs at the foot of a tree while an off voice says: "A house in the trees". An apartment bike on the handlebars of which is hung a handbag and a voice off that says: "15 kilometers a day". A scale in a bathroom and voice off that talks about diet. A cassette to learn English, a double bass in a closet and always the voiceover that adds a comment. A book and voice off that says: "The 822 pages of a book". Then you see a hand that takes the film film to place the reel on a projector while the voice off returns on all those things that you start without finishing them by announcing the ultimate date to be able to drop his short film. Category : Cinema Agency : Sancho / BBDO (Bogota)

Kit Kat - TV Advertisement - United Arab Emirates (2012)

A true dwarf clone of a teenager persecutes the latter by following him wherever he goes to the toilet. The teenager catches a Chunky Kat Kit in a vending machine and the second after, the clone is crushed under a giant bar of chocolate candy. An animation shows the inside of the chocolate bar that once again knocks out the dwarf passing underneath. Category : Confectionery and chocolate Agency : JWT (Dubaï)

Hsbc - TV Advertisement - International (2012)

A kid multiplies the activities (washing a car, spreading the clothes, mowing the lawn, walking the dogs) for which he gets paid. Back home, he deposits his money in piggy banks that represent different countries in order to distribute his investments. Category : Banks and insurance Agency : JWT

Diesel - TV Advertisement - Norway (2012)

A man with a bicycle stands on a roof overlooking the city. He is then found walking down the street while he shows up. He is a photographer, blogger, freelance graphic designer but above all "GPS artist". He then explains his art of drawing animals on maps using road and street plots. He is seen drawing and then resting a cup of coffee by hand on a kind of swing set in his living room. He is then seen tying his shoes while he explains that without his shoes he can do nothing. Because his shoes are his brains in his feet. He is seen walking the streets of the city on his bike while he explains that everyone is somewhere before they find themselves lost. A typo says: "The shoes don't care" then it's an explosion and the 20th anniversary announcement of the YUK from Diesel shoe while the latter appears under a nightclub light. Category : Clothing and Accessories Agency : SMFB (Oslo)

Budweiser - TV Advertisement - United States (2012)

A typo indicates that prohibition has deprived the Americans of Budweiser for 13 years. Life seems almost stopped as if joy were no longer part of this world. Then we see a man running down the street announcing that prohibition is over while the headlines of the newspapers confirm the news. A hitch gets underway, the news spreads through the city, a man blows dust on a bottle opener abandoned for too long, the hitch continues his way by being greeted by those who cross it, a bar reopens in town while the crowd In jubilation awaits the coupling that brings crates of Budweiser. Life can finally resume its course. Category : Alcoholic beverages

Sprint - TV Advertisement - United States (2012)

A kid scotches a cell phone on a basketball board telling his dad that it's not a good idea while the latter rushes to dunk when the basketball board falls on him and it spreads miserably... Category : Post Office and Telecommunications Agency : Carton Donofrio & Partners

Walmart - TV Advertisement - United States (2012)

A voice off lists the names of items for fishing, camping and other accessories that scroll on the treadmill of a supermarket case. Then we see a father who decided to take his children to fishing and who tries to wake them up without success or almost since he carried with him a horn of fog of formidable efficiency... Category : Large distribution Agency : The Martin Agency (richmond)

Bavaria - TV Advertisement - Netherlands (2012)

Charlie Sheen leaves rehab after treating his alcoholism and gets in his car. As in a bad dream, everyone he crosses on his road have a bottle of beer in his hand (pregnant woman, taxi driver, adept of the gyms, policemen, friends who salute his return...). Charlie Sheen fears to dive back until he realizes that the beer is alcohol-free... He then joins his friends to toast. Category : Non-alcoholic beverages Agency : SELMORE (Amsterdam)

Ubisoft - TV Advertisement - France (2012)

Different scenes where the action seems frozen while zombies attack the Londoners because a devastating virus has seized the English capital. Only those who survive long enough will be able to try to save the city. Category : Games and toys Agency : Ubisoft (Montpellier)

Samsung - TV Advertisement - France (2012)

At the office, a man plays with a pen that he juggles between his fingers until his colleague sends him a paper pellet to stop. At lunch, he starts again by replacing the pen with a baguette delivered with his Chinese meal. At home, he juggles with a fork, a toothbrush, a pen under the annoyed eyes of his wife. Then his colleague makes him discover the images of a young Asian woman who goes on television because she juggles with stylus. The man will pick up a stylus in his boxes and train to go on television and know his hour of fame. We then see a cell phone with a stylus. Category : Post Office and Telecommunications

Stride - TV Advertisement - United Kingdom (2012)

A heart of milk in a cup of coffee that a spoon suddenly comes to make disappear. A man sees his ex in the coffee shop where he is. He catches a chewing gum and imagines the best way to win her back. He imagines himself in a film in black and white whispering him a word of love by kissing his arm... saving her from the tentacles of a sea monster... jumping over his desk while he takes on the appearance of a werewolf... then finally comes back to reality in Holding him gallantly the door at the moment she comes out. She addresses him a little word and the boy is in the angels while out of nowhere a faceted ball and serpentines... Category : Confectionery and chocolate Agency : Wieden + Kennedy (London)

Reale Mutua Assicurazioni - TV Advertisement - Italy (2012)

On an expedition to a remote area, with a yellowed map, an explorer enters an old mine while one hears in voice off the narrative he makes of his day to the one he loves. We see the expedition discovering an old mine in the glow of the torches while the explorer is heading towards what appears to be an electric generator capable of illuminating the places. Because he has his feet in the water, when he drives a lever, he is electrocuted. A man in a suit appears in the middle of the mine to explain the risks associated with an electrical installation too old. It illuminates with a flashlight a wooden plate with the name of the insurance company as well as its website while the man electrocuted is slowly recovering. Category : Banks and insurance Agency : DDB (Italie)

Blue Cross - TV Advertisement - United States (2012)

In the shelves of a supermarket, an obese woman is shopping while her already well-coated daughter follows her by filling her little wagon in which she puts the same things as her mother. When the latter realizes this, a typo says: "Today is the day we set a better example for our kids". Category : Major causes Agency : Mono (Minneapolis)

Bud Light - TV Advertisement - United States (2012)

A man presents his dog to his buddies. Named "We Go", he introduces him as a rescue dog. As his buddies are dubious, the demonstration is made by saying: "Here We Go"... the dog then rushes to the refrigerator to bring back a fresh beer. As you can imagine, the dog's abilities are quickly appreciated. At the end of the film, the dog pushes a cooler on which is marked "Help rescue dogs". Category : Alcoholic beverages

Nina Ricci - TV Advertisement - International (2012)

Different views of the city of Paris at night then a loving couple who walks the streets. The young woman hail a taxi whistling. His friend hands him a little package and she falls in his arms. Category : Cosmetics and Beauty