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Showing posts with the label Attitude

Axe - TV Advertisement - Mexico (2008)

A lesson in the decryption of body language/non-verbal communication. Mate two girls in a bikini, arms tight against the chest, then passes his hands in her hair. Two possible meanings: without axis "I am a man-child who cries and mommy misses me"-Babes go away; With Axe "I am a lifeguard and my eyes are riveted on you"-chicks huddle under her gaze. Category : Toiletries Agency : VEGA OLMOS PONCE

Bud Light - TV Advertisement - United States (2004)

In an office, a woman goes to see her colleague at the photocopier, she begins to speak with a "gangsta" language and releases her from "Her" room Category : Alcoholic beverages Agency : DDB (Chicago)