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Big W - TV Advertisement - Australia (2013)

Comedian Eric Stonestreet enters a Big W chain store and falls on a store manager. He tells him that he is in a hurry and needs a palm, adding that he does not want to be asked why. He then catches a palm and heads to another ray by catching a sweater that he finds perfect for his sister and which he gives the advantageous price. He continues his way by buying products that were not planned and asks the store manager if the "W" of Big W is for "Wide" (gigantic) as the store looks great. He crosses fans, stops the time to tell a story to children in the toy aisle and the latter start to pursue it. Then he finishes his errands and says: "Cha-Ching!", happy to have done business. Category : Large distribution Agency : Saatchi & Saatchi (Sydney)