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AHDPA - TV Advertisement - Portugal (2018)

AHDPA. Post-it is glued to the walls to say close the door and the faucet. An old man wakes up and leaves his wife in bed. He puts on his robe, lays the table, puts candles on a birthday cake, takes his coffee. He enters a dressing room, chooses a dress, opens a magazine and settles in front of the mirror of a hairdresser. He wears makeup, puts red on his mouth, mascara on his eyes, blush on his cheeks. He looks at the black and white photo of a young woman. He makes up his wife who has clothed the dress he chose as he exercised over himself beforehand. He kisses her and takes her to the living room where their children and grandchildren are sitting. He forgot to remove his makeup, which makes everyone laugh. His wife has Alzheimer's disease. Category : Health Agency : Havas Lisbonne