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Anti pauvreté - TV Advertisement - France (2011)

Images of objects of everyday life with typo indicating the time it takes to consume them. Example: Coffee 9 minutes, pull over 4 years, razor 21 days, meal tray 15 minutes, essential products 1 week, mattress 11 years. We see these objects decompose. Typo: "It's time to make donations that last". Category : Large groups Agency : Euro RSCG 360