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Showing posts with the label Indestructible

Organisation Internationale de la Francophonie - TV Advertisement - France (2018)

An old African man plowing his land finds a light bulb shining. His grandson and he realize that this bulb is indestructible. They then decide to show it to the men of the village who are also trying to break it but without success. The rest of the world then seizes this phenomenon and tries to destroy the bulb by all means: weapons, rockets, rocket launchers... but it always ends up shining. A metaphor for the sustainable strength of La Francophonie, the organization of francophone countries that cooperates on issues relating to human rights, education and research and the French language... Category : Major causes Agency : TBWA (Paris)