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Showing posts with the label Innovation

Citroën - TV Advertisement - France (2012)

In the night, a car whose headlights are distinguished through the trees. On the bottom side of the road is the silhouette of what seems to be a man making a sign to the motorist but when the car passes to its height, thanks to directional lighting, we see that it is only a pile of all kinds of things Who was able to suggest that it was a person. A few kilometers farther, we can see what appears to be a deer but the directional lights show that they are actually branches of trees that give the illusion of an animal by the roadside. Still a little farther, one thinks of distinguishing a truck but the directional headlights show that it is about planks of wood and lights that have deluded. The car and its driver continue on their way when the headlights detect a presence like a monster. We imagine that this is once again an optical illusion but not this time. It is indeed a creature of the forest with its little ones to whom the motorist sends a sign of the hand. Category : Auto, mo

Toyota - TV Advertisement - International (2013)

A dictator presents himself before his subjects to enact the laws which will have to reduce even more the freedoms of those he leads. In front of a swarm of microphones, he speaks to the gathered crowd that he overlooks. It begins by saying that from now on there is only one song allowed and it is "La Macarena". A man in the crowd imagines what his life is going to be. He sees himself at the restaurant sharing a romantic moment with his girlfriend while an orchestra plays the Macarena, looking for a radio station when all broadcast the Macarena in a loop, attending a funeral where religious music is replaced by the Macarena, watching a football match with the team singing the Macarena as a national anthem. The dictator goes on to say that from now on, the subjects will no longer be able to use only one phone that is brought to him, it is a phone with a wire like no more. The man in the crowd imagine what his life could be. He imagines himself in an elevator with the phone rin

Peugeot - TV Advertisement - France (1994)

Spy photography tests the 306. Stop pictures with camera sounds. He is surprised by two men who drive him to a garage in which a man lets him observe the 306 by giving explanations on the manufacture of this model. Because it's going to be copied, as long as it's good. Category : Auto, motorcycle and Co Agency : Euro RSCG

Kuka - TV Advertisement - Germany (2014)

Timo Boll, a ping-pong champion, faces a robot manufactured by the Kuka firm. The champion does not expect such resistance on the part of the machine and he must implement all his know-how to beat it. The latest picture shows Timo Boll dealing with several robots while he plays with a racket in each hand. Category : Industry Agency : Sassenbach Advertising (Munich)

Tide - TV Advertisement - United States (2013)

A plateau that could be that of a tele-shopping program and a presenter who knows how to pack for the right products. He begins by explaining that we all know that Tide removes stains after which he wonders about the spots that we want to keep. It presents a waistcoat with a stain resembling a unicorn, supporting evidence. On a T-shirt, a stain resembling a dentist with a photo that leaves no doubt. And what about the fan whose shirt was stained by his favorite star. The presenter explains that now you should not worry about the stains you want to keep on your clothes because Tide has thought of everything with the "Stain Saver". The presenter makes the demonstration by flipping on a T-shirt of hot chocolate that takes the form of a vehicle. Then he places the stain Saver, a sticker that protects the stain, after which he places the T-shirt in the washing machine. A little dance the time to wait and when the wash is finished, the tee-shirt is perfectly clean and the stain Sav

Credit suisse - TV Advertisement - Switzerland (1997)

Office, business people are working. Man on the phone. He and colleague make overtime, work on project. Come out of work in original vehicle: sort of electric car with three wheels. Once the project is complete, LUN drives it while the other bike follows. Women in coffee, amazed them, well-being. Cannes 97 Category : Banks and insurance Agency : Euro RSCG / Eurad

Samsung - TV Advertisement - France (2012)

At the office, a man plays with a pen that he juggles between his fingers until his colleague sends him a paper pellet to stop. At lunch, he starts again by replacing the pen with a baguette delivered with his Chinese meal. At home, he juggles with a fork, a toothbrush, a pen under the annoyed eyes of his wife. Then his colleague makes him discover the images of a young Asian woman who goes on television because she juggles with stylus. The man will pick up a stylus in his boxes and train to go on television and know his hour of fame. We then see a cell phone with a stylus. Category : Post Office and Telecommunications

Peugeot - TV Advertisement - France (2013)

We see a designer sitting at his desk while a voiceover asks what the design of a car is all about. The Voice wonders if it is to look nice while we see a work of art and a model, if it is to respond to market research while you see a meeting room and diagrams that pile up or touch while you see two hands that are approaching , an ear, a belly, an eye and a drop of sweat while birds fly away. We then see a cartoonist who starts with a line on a white sheet and then a PEUGEOT who participates in Pikes Peak while the voice off explains that each stroke must become a movement with a rim that takes shape and a girl who turns on herself. We see a Peugeot 208 and a Peugeot 2008 on the road with a baby who discovers a bubble of soap and an explosion of colors in the sky. Then it is the Peugeot RCZ and its particular rear window while a hand caress a bare back and the designers sculpt a mock prototype while another draws an ergonomic board that becomes real. You can see the end of a tunnel and

Sony - TV Advertisement - International (2013)

At the exit of the classes, a teenager with earpieces patient listening to music. We see him who meets the one he's waiting for, a teenage girl with an audio headset. The shy teenager asks the girl if he can make him listen to something. She accepts and approaches her Xperia NFC (near Field Communication) smartphone from his headphones. It is enough that the two devices come in contact for the music to be shared and the girl hears in her headphones a music that expresses the feelings of the teenager who declares his love in music. The teenage girl uploads music from her headphones to her Xperia NFC smartphone and touches the teenager's Xperia NFC smartphone to transmit her music response. The music is more Pêchue but she is also in love and the teenager is happier than ever. A typo says: "With a touch. Be moved ". Category : Post Office and Telecommunications

Sony - TV Advertisement - Japan (2013)

We see a gardener who maintains a Zen garden and then multi-coloured sails and a craftsman who prepares a dye in the rules of art. They are then people who use know-how to excel in their craft activity. We see a man who decorates an object like a lid with gold that he works delicately and then they are chopsticks that come to meticulously deposit an ingredient to make a colourful dish with finesse. We see a man who opens a small box whose lid is made and covered with gold after which he launches into a preparation in front of attentive disciples. Then you see a Sony TV screen. Category : Photo, audio and video Agency : Dentsu (Tokyo)

LG - TV Advertisement - Netherlands (2013)

A man is filming himself. He says he's called Dave and says he's a cameraman, a professional that he has been practicing for some time now while we see images showing him filming race bikes on the starting grid or in freefall for Shoot parachutists. Dave explains that he constantly tries to look for improvements to accompany him in his trade and we discover plans that he develops with a mixed result when we see that he installed a camera on an American football helmet or even created Different supports to hold the camera in different situations in order to get the most stable image possible. He then shows a movie on the internet that shows a hen keeping his head on a fixed axis while his body moves after which he tried the experiment with his hen named Lizzy to realize that it really works. He then decides to create a miniature helmet with a goal to equip his hen that we see wearing the helmet camera called "Galluscam". He then proposes a demonstration and follows a d