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Showing posts with the label Instructor

Freedent - TV Advertisement - Europe (2010)

Reference to the film Full Metal Jacket. Military Camp. The soldiers form a row. A puppet suggests an American army instructor, with his bush hat. The Puppet is aimed at one of the soldiers. The puppet screams and asks if he's coming from Kansas. The soldier says yes. The instructor says that there are only worms and wimps in Kansas and as he does not crawl on the ground he concludes that she is a real wimp. The instructor requires that he do 50 pumps. The soldiers get down and do them. We see that the Puppet is held by the real instructor and that this doll is in fact only his replica, with the same traits, the same moustache, the grey hair. The real instructor uses this puppet to keep the soldiers from feeling bad breath. Category : Toiletries Agency : CLM & BBDO