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Showing posts with the label Prototype

Peugeot - TV Advertisement - France (2013)

We see a designer sitting at his desk while a voiceover asks what the design of a car is all about. The Voice wonders if it is to look nice while we see a work of art and a model, if it is to respond to market research while you see a meeting room and diagrams that pile up or touch while you see two hands that are approaching , an ear, a belly, an eye and a drop of sweat while birds fly away. We then see a cartoonist who starts with a line on a white sheet and then a PEUGEOT who participates in Pikes Peak while the voice off explains that each stroke must become a movement with a rim that takes shape and a girl who turns on herself. We see a Peugeot 208 and a Peugeot 2008 on the road with a baby who discovers a bubble of soap and an explosion of colors in the sky. Then it is the Peugeot RCZ and its particular rear window while a hand caress a bare back and the designers sculpt a mock prototype while another draws an ergonomic board that becomes real. You can see the end of a tunnel and