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Showing posts with the label Typo

Nike - TV Advertisement - United States (2016)

Time is precious and Nike denounces the time we spend on the Internet instead of playing sports in a spot with an off voice transcribed into a white typo on a black background. Category : Sport Agency : Wieden + Kennedy Portland

Amnesty International - TV Advertisement - France (2012)

Bank notes pour into a river. In a street, the body of a reporter is covered with tickets. In a prison, soldiers torture a prisoner whose body is covered with banknotes. Under the eyes of his executioners, a man is decapitated while his body appears covered with silver. African armed soldiers are moving in a pickup truck in the wake of which tickets are stolen. A typo says: "Money can hide terrible things, we are financially independent of governments and multinationals, only your donations can support our actions". Category : Major causes Agency : TBWA (Paris)

Audi - TV Advertisement - Brazil (2003)

A typo questions what you can expect from a car. A hand comes to put keys of different brands according to their specificity: Alfa Romeo for design, Mercedes for comfort, Volvo for safety or even BMW for sportsmanship. The key doors set side by side form the logo of the brand that will bring together all these 4 specificities: Audi. Category : Auto, motorcycle and Co Agency : Master Comunicacao

Carhartt - TV Advertisement - United States (2013)

Hard working men while a typo indicates that the Carhartt Force T-shirt was not designed to play tennis. The typo goes on to explain that the T-shirt was designed for work while we see workers and livestock farmers at work. The typo reminds that the tee-shirt is there to build the stadiums and not to play in it. We see a horse cowboy using his lasso to catch cattle and a typo on a grilled meat on a barbecue that says the T-shirt is there to put food on the plate. Carhartt innovates for work and not for leisure. You can see a man lounging in a pool and a worker. The typo goes on to explain that the men who build the roads should not have to wear the same T-shirt as the man who takes his family to the lake. Anyone can leave town when it's too hot but those wearing a Carhartt T-shirt stay to build the city. The last picture shows a worker who destroys a wall with great mass blows. Category : Clothing and Accessories

Diesel - TV Advertisement - Norway (2012)

A man with a bicycle stands on a roof overlooking the city. He is then found walking down the street while he shows up. He is a photographer, blogger, freelance graphic designer but above all "GPS artist". He then explains his art of drawing animals on maps using road and street plots. He is seen drawing and then resting a cup of coffee by hand on a kind of swing set in his living room. He is then seen tying his shoes while he explains that without his shoes he can do nothing. Because his shoes are his brains in his feet. He is seen walking the streets of the city on his bike while he explains that everyone is somewhere before they find themselves lost. A typo says: "The shoes don't care" then it's an explosion and the 20th anniversary announcement of the YUK from Diesel shoe while the latter appears under a nightclub light. Category : Clothing and Accessories Agency : SMFB (Oslo)

Nokia - TV Advertisement - Singapore (2001)

In a large office a man glances at his comrade's office. But he is not there. On his empty chair the typo: Now you can work away from your office. Picture of a subway that runs at high speed. In a wagon, next to an Asian woman, an empty place where there is the following typo: And leave rush hour behind. Then in an amphitheatre a man speaks. On the wall: you can stay informed. And on an empty chair: but escape boredom. Then in a parking lot where there is an empty place: do your shoping but never park your car. Then in the lobby of a bank: Bank away from the bank and disappear. After in a living room where a dog watches TV: You don't have to watch re-runs on Saturday night. We're back at the start office and the empty chair: Now you can go out and connect to life. Logo. The neighbor comes out from under his desk where he was looking for a pencil. Category : Post Office and Telecommunications Agency : Bates

Radio advertising - TV Advertisement - Israel (2003)

Drawings constituting the storyboard of an advertisement for television. Given the economic situation, a drop-down message indicates that they could only afford that. Promotion of the radio commercial. Category : Publications and Media

La française des jeux - TV Advertisement - France (2012)

The new lottery winners have to face unexpected hassles. 2 winners are in a superb Mercedes cabriolet when they notice on the roadside a hitchhiker with the looks of a mannequin. The 2 winners stop when they find that their convertible has only 2 seats and not one more... They then restart and plant the girl. A typo says: "The life of the winner sometimes reserves a few surprises" while a counter of millionaires makes its appearance to announce the next. Category : Gambling Agency : BETC (Paris)

Diesel - TV Advertisement - Norway (2012)

On a background of Rap music, 3 young people roam the city by transforming the urban landscape into obstacles that it is a matter of crossing through the race, jumping, climbing, balance as fashion required it in the years 90... We see them climbing a fence, jumping and picking up for one of them by wanting to pass over a fence, sliding on the top of a mailbox, helping each other to make a figure on a wall, walking in balance on the back of a bench , jump to walk against a wall while a typo says: "The shoes Don't Care" then "the shoes don't even like parkour". An explosion and the 20th anniversary announcement of the YUK de chez Diesel shoe while the latter appears under a nightclub light. Category : Clothing and Accessories Agency : SMFB (Oslo)

Ikea - TV Advertisement - Italy (2005)

Dude goes home (drunk drunk?) in the dark. You can't see anything. Every time it bumps or flips a trick, typo indicates nature and price produced. Clumsy, dizzy. His girlfriend is waiting for him in bed. Category : Large distribution Agency : Publicis

BBC - TV Advertisement - United Kingdom (1999)

CANNES 99-We see passersby in the street. Each time, we also see an annotation that tells us their passions, their interests, what they like, what they learn. This is thanks to radio, TV and the Internet. Category : Publications and Media Agency : Leagas Delaney

Apple - TV Advertisement - United States (2014)

A piece as an art gallery that the camera travels to put in perspective phrases or words that we discover through works that use the principle of trompe l'oeil while typos appear in the image to make the link that gives all its meaning to the message. Category : Post Office and Telecommunications Agency : TBWA / Media Arts Lab (Los Angeles)

Mercedes - TV Advertisement - South Africa (2008)

While a Mercedes SLK is discovered to become convertible in 20 seconds of happiness... a typo reminds that orgasm usually lasts no more than 3 or 4 seconds... Category : Auto, motorcycle and Co Agency : Sonnenberg Murphy Leo Burnett

IBM - TV Advertisement - United States (1999)

In Big World metropolises, crowds of people on the streets. Typo: Questions in English of the type "who is everywhere?", "Who is on the lookout/aware?" Etc... For each question a person in the crowd throws a sign "I am". Then close-up of people with the sign "I am" and adjectives add "free", "connected", "informed" etc... Category : Computer and office automation Agency : Pytka

Radio advertising - TV Advertisement - Israel (1999)

Music Genre Cruise Orchestra. Typos scroll on black background cite and divert with humour the advantages of radio advertising. Hang on. Category : Publications and Media Agency : Shalmor Avnon Amichay / Young & Rubicam (Tel Aviv)

Ford - TV Advertisement - Australia (2012)

2 toads talk on a road when a car appears in the distance. One of the Toads tells the other that they have all their time because it is a low-powered 4-cylinder engine. The next second, the too-confident Toad is crushed by the car while a typo says "six cylinder performance from a four cylinder engine". Category : Auto, motorcycle and Co Agency : JWT (Melbourne)

Sky - TV Advertisement - New Zealand (2004)

Cannes film Festival Black & white Images, ironic message from the music channel: "We would like to thank all the tyrants, the criminals, the psychopaths, the murderers, the racist fanatics (...) Without them, this chain would not exist ". Different Typo each time you hear a "Sieg Heil". Category : Publications and Media Agency : DDB (Auckland)

Volkswagen - TV Advertisement - Mexico (2002)

A typo asks if you have to go to the wheel when you have drunk... The windshield wipers are put in action as if to say no... Category : Major causes Agency : Z publicidad (Mexico City)

Anti exclusion - TV Advertisement - Switzerland (1999)

Miss Suisse 1996 is elected under the applause of a delirious hall. The young woman shows her best smile while a man hands her a bouquet of flowers kissing her. A typo scrolls to the attention of men who would be more attracted to the boy who got eclipsed than by the Miss... Category : Major causes Agency : Publicis (Zürich)