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Fevicol - TV Advertisement - India (2000)

Factory/manufacture. Workers watch a movie by working pieces of wood. On big TV: Woman on Bridge of ropes and planks, holds by wrist dude hanging in the void. Keep repeating the same dialogue: "Don't let go of me! Hold On! ". Worker's tired, ask "What's this movie?". Get up, angry. Take a glue pot on TV. Dude's falling. On smaller TV next door, where glue pot still posed, endless dialogue "Don't let go! Hold on! "keep going. Typo: "Fevicol, the ultimate adhesive". Parody Indian adventure movies/Bollywood. 26286_099: Poor quality video + under English subtitles Category : DIY and gardening Agency : Ogilvy & Mather