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Showing posts with the label World Cup 2018

Les Magasins U - TV Advertisement - France (2018)

Several sequences in which a U-shop employee substitutes the customer's order with a healthy health product to encourage the general public to better consumption: A man is being replaced his fries by fruits that an employee delivers, A sausage drive is substituted by a chicken fillet pat the butcher of the store, the fish seller makes a little sporty pass to his client. An old lady carries her big bag of racing to put it in the trunk of his vehicle: keeps physically. It is discovered that she is supportive of the football club of her city and that the players are all customers whose orders were changed under the watchful eye of the store manager. An astonishing punchline: "We will always prefer to help the local sports club instead of giving money to a very far away shareholder". Cynical reminder of the operation of the large distribution. Category : Large distribution Agency : TBWA (Paris)

Fox Sports and 23andMe - TV Advertisement - United States (2018)

Fox Sports and the 23andMe genetic research firm are partnering to help football enthusiasts choose a team representing their ancestral backgrounds and support them during the 2018 World Cup in the absence of supporting the US team that has not been Selected.In pictures The exploits of international stars: Cristiano Ronaldo (Portugal), Lionel Messi (Argentina) and Neymar (Brazil). All these players are encouraged by their supporters. The voiceover explains that even if you don't speak the language or have never visited the country, you are bound to be connected to a World Cup nation through your DNA. " Category : Television Agency : Wieden & Kennedy New York